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Lets Do This!

  • Mar 15, 2017
  • 2 min read

When Ultimate Hunting Entertainment launched back in 2000, U.H.E. had a vision.

A vision of being a overnight success that will take at least 15 years.

U.H.E. infiltrated into other outdoor production company's to help and learn other producers visions.

As Ultimate Hunting Entertainment observed.

Worked and researched along side of the production company's.

Learned something very fast.

None of these producers actually have talent, passion or intensity.

They are just up selling products and services.

These so called episodes are just glorified infomercials.

Besides that, cant even follow at least 6 general rules on how infomercials are produced to succeed.

Actually there are 12 rules but who's counting.

But it was okay, U.H.E. just filmed and observed.

We then learned lots of producers were actually starving artists.

Cold calling and emailing outfitters about giving them free hunts to film their show.

Promising they will book up.

Which in our experience never worked out for outfitters.

As U.H.E. independents, we followed up to see how the marketing tragedy, oops strategy went?

Never that good.

Also learned most producers were not loyalists to a brand.

A sponsor that gave free gear was good enough for them to plug a few times throughout the show.

And finally the egos were through the roof!

Most thought to be rock stars in the hunting industry.

Didn't want any suggestions and if its not their idea they either cant or wont do it.

We kept plugging along with them...

Making some money, getting free products and trips.

But most of all just gaining more experience being in the inside of the outdoor production industry.

In 2004 at U.H.E. 4th annual meeting.

Decide to incorporate.

Going all-in changing the way hunting shows are watched both by the viewer and television networks.

U.H.E. started writing several treatments for its shows.

Based on the Arched concept (never been done in hunting productions)

Which is

continued story lines from one episode to the next.

You can’t watch them out of order, wont make sense.

Purchasing the rights for locations, props, equipment, insurance (which is real big.)

Licenses and permits.

Hiring more staff to research, do analytics and help with the revolution making hunting even greater.

And then finally hooking up with Jam Bone Production house.

After extreme vetting, U.H.E. came to the conclusion Jam Bone knew our vision and joined the team.

It was a big leap financially to try and change the way hunting shows are watched.

But Ultimate Hunting Entertainment Limited knew...

Takes money to make money and compete with the most popular reality shows, had to make the move.

Also want the chance to walk the red carpet at the Annual Reality TV Awards!

U.H.E. went over all the treatments to see which one would make the biggest impact.

And decided on Whitetail Championship.

The most hunted animal in North America.

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